After
an interesting Hangout with AdSense Folks on 18th June at Google+,
Susan Wojcicki announced about an interesting new feature called Publisher Scorecard
that has been added to all AdSense accounts and the scorecard summary
chart can be seen under the Home Tab. Scorecard is a tool that gives
greater insights to Publishers to compare how well their Ad settings,
Website load time and content is performing compared to other Publishers
using AdSense as the contextual Ad network. It displays a summary of
three important categories which includes Revenue Optimization, Site Health and Google+ button Integration. Each category is scored on a scale of 1-5 blue dots
that indicate your performance rank or level. In today's tutorial we
will learn every basic detail of this great scoring tool and will learn
how to optimize our websites and blogs to increase the overall AdSense
earning. Lets jump straight to this fun ride and make better money with
AdSense!
What are the Scorecard Categories?
Above
is a screenshot of my AdSense Account. You can clearly see the three
important bolded categories which are further divided into sub
categories:
1. Revenue Optimization:
By
Revenue Optimization we mean improving anything that increases your
overall Page CTR and RPM value and boost your earning. We received two
2/5 blue dots here and a yellow icon that indicates that this section
needs improvement. It can be optimized by making three major
improvements and that are:
These
recommended formats are often 336x280, 300x250, 728x90 or 160x600. If
you are running any Ad formats other than these then please upgrade them
immediately.
How to Improve it?
To
improve this section use recommended ad formats that I mentioned above
and you must keep your Ads above the fold. I would suggest to keep a
336X280 Text/Image Ad just below Blog Post tiles and a 728x90 big banner just below your blog header. Add a 160X600 skyscraper to your Sidebar.
Please
make sure to keep your web design such that these ads may appear above
the fold. The visitor must see the ads when your site loads without
having to scroll down. Use the following App by Google to test if your
ads are above th
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