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Friday, 21 June 2013

e and content is performing compared to other Publishers us


Adsense Scorecard optimization tipsAfter an interesting Hangout with AdSense Folks on 18th June at Google+, Susan Wojcicki announced about an interesting new feature called Publisher Scorecard that has been added to all AdSense accounts and the scorecard summary chart can be seen under the Home Tab. Scorecard is a tool that gives greater insights to Publishers to compare how well their Ad settings, Website load time and content is performing compared to other Publishers using AdSense as the contextual Ad network. It displays a summary of three important categories which includes Revenue Optimization, Site Health and Google+ button Integration. Each category is scored on a scale of 1-5 blue dots that indicate your performance rank or level. In today's tutorial we will learn every basic detail of this great scoring tool and will learn how to optimize our websites and blogs to increase the overall AdSense earning. Lets jump straight to this fun ride and make better money with AdSense!


What are the Scorecard Categories?

Adsense scorecard categories
Above is a screenshot of my AdSense Account. You can clearly see the three important bolded categories which are further divided into sub categories:
1. Revenue Optimization:
By Revenue Optimization we mean improving anything that increases your overall Page CTR and RPM value and boost your earning. We received two 2/5 blue dots here and a yellow icon that indicates that this section needs improvement. It can be optimized by making three major improvements and that are:
(a) Using Recommended Ad formats
These recommended formats are often 336x280, 300x250, 728x90 or 160x600. If you are running any Ad formats other than these then please upgrade them immediately.
How to Improve it?
To improve this section use recommended ad formats that I mentioned above and you must keep your Ads above the fold. I would suggest to keep a 336X280 Text/Image Ad just below Blog Post tiles and a 728x90 big banner just below your blog header. Add a 160X600 skyscraper to your Sidebar.
Please make sure to keep your web design such that these ads may appear above the fold. The visitor must see the ads when your site loads without having to scroll down. Use the following App by Google to test if your ads are above th

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